The market is lucrative, but not every business will be successful in China – not all products are going to be suitable to the market.
Consumers are tiring of traditional channels and are more likely to pay attention to recommendations by KOLs (key online influencers) whom they trust.
By cleverly orchestrating a string of headline-grabbing shopping holidays throughout the year, China is reinventing retail.
Western retailers fail in China because they don’t listen to the local market, underestimate the level of price competition and consumer savviness.
2017 is the ideal time for UK retailers to enter the Chinese market if they are willing to learn from past successes and failures, embrace consumer culture and implement tailored marketing campaigns.
Increasing sales and the popularity of overseas shopping are signs that China’s affluent masses are upgrading their consumption.
2017 will be the year for omnichannel in China. Australian retailers need to be aware of the changing landscape to take advantage of cross-border e-commerce.
China's marketplace is still in flux, and marketers are finding pathways into the market that don't always rely on the biggest players.
As the Chinese ecommerce market enters a more stable period, 2017 looks set to be the ideal time for UK online retailers to sell in the country.
“The other way to enter the Chinese ecommerce market is to have a standalone site. More and more retailers are beginning to do this, like US luxury accessories retailer Coach.”
2017 is the ideal time for Australian retailers to enter the Chinese market, but only if they’re willing to learn from past successes and failures, embrace consumer culture and implement tailored marketing campaigns.
Een jaar geleden had EDC-directeur Eric Idema nog geen plannen voor het bestieren van de Chinese markt, maar nu ligt de markt hem daar aan de voeten.
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