How an Engaging WeChat Campaign Can Help You Grow Customer Loyalty

Recently, 1001Pharmacies celebrated its first anniversary in China with its customers. Among the various marketing campaigns that are tailored to Chinese customers, the campaign in WeChat is exceptionally successful

by Azoya

1001Pharmacies is an E-com superstar in France. As a cutting-edge online pharmacy, 1001Pharmacies represents the latest Internet innovation in France E-com industry. One year ago, 1001Pharmacies started to sell to China through a customized Chinese eCommerce site. Since then, things got on track very quickly and business started to grow in China.

Recently, 1001Pharmacies celebrated its first anniversary in China with its customers. Among the various marketing campaigns that are tailored to Chinese customers, the campaign in WeChat is exceptionally successful. It encourages customers to leave comments on the WeChat campaign page. The comments will be ranked according to the number of likes they receive. Authors of the top 10 comments will be rewarded with gifts.

(1001Pharmacies' WeChat campaign page.)

This strategy will encourage customers to share the page and invite friends to like their comments. This is a common social media marketing skill in China.

The second comment translates as: "Thank you, 1001Pharmacies! Thank you so much for offering me a platform where I can buy things I like without any troubles. I've bought counterfeits in many other shopping platforms before, I decided to never trust Daigou (buying agent) anymore. I'm happy to come across 1001Pharmacies by chance. Shopping directly from France makes me not worry about authenticity issues anymore. I wish I had known 1001Pharmacies earlier! Happy birthday, 1001Pharmacies!"

The comments are all positive detailed reviews on 1001Pharmacies. Customers share their stories of how 1001Pharmacies has brought surprises and happiness to their life. Word of mouth is a very effective way of marketing in China, especially on social media platforms.

This campaign page gets viral shortly after being published. This golden exposure opportunity is created at a very low cost. It's an example of how a local partner can help an overseas retailer build online credibility and grow customer loyalty.