JD Sports Group’s GetTheLabel business to expand in China

April 26th, 2017; BDAILY

Online designer discount retailer GetTheLabel is set to expand its footprint in China with a new website.

The firm, part of Rochdale-headquartered JD Sports Group, has appointed ecommerce services provider Azoya to help it break into the Asian market.

As part of the agreement, Azoya will equip GetTheLabel with a fully managed platform for desktop and mobile, giving the company a direct presence in China.

Further, it will provide logistics support and various other operational services.

Liz McNamara, GetTheLabel’s marketing director, explained: “The Chinese version of GetTheLabel’s site offers customers a convenient platform to purchase and place orders for shipment from the UK, and includes our entire range.“

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