Rakuten Marketing Introduces its Advertisers to China with Azoya

(This article was firstly published on Power Retail.)

Rakuten Marketing recently announced that it had partnered with Azoya, a leading turnkey eCommerce solutions and services provider dedicated to the Chinese market, to help enable merchants to expand beyond borders and into China.

Rakuten Marketing’s Affiliate Network is the world’s number 1 ranked affiliate program, providing superior service and innovation to merchants and publishers. The Rakuten Affiliate Network is the world’s largest, with a number of key merchants, many of whom are eager to expand into China using affiliate marketing. Under the partnership, merchants on the Rakuten Affiliate Network will be able to establish a new affiliate program with Azoya. At the same time, Azoya will build a dedicated Chinese version online store for the retailer. The Chinese site will partner with a broad network of publishers in China, providing retailers with an enhanced affiliate network and the ability to sell directly into China without any extra investment.

This innovative solution will bring several benefits to advertisers:

1, Expand into China using affiliate marketing

Azoya has a wide-spread affiliate network, including public and private affiliate marketing channels. After partnering with Azoya, advertisers on the Rakuten Affiliate Network are able to promote their business to Chinese consumers through countless publishers in China. This is just the start, Azoya will also work to make ads more acceptable to Chinese consumers.

2, Carefree local operation management.

Although Aussie retailers can advertise with Chinese affiliates, to sell into China merchants still need a local partner to assist in establishing a local presence. Without a Chinese site and dedicated customer service, these converting site visitors to consumers will be difficult. Although, establishing a local presence doesn’t necessarily require a local entity. Azoya offers a flexible and low risk – cross-border eCommerce. Azoya will build a Chinese version of the retailers website, and take care of all operation works with fully-managed services, covering IT support, localised marketing, customised operation, customer service, RMB payment settlement, logistics, and more.

3, More localised marketing channels.

Affiliate marketing is just one among many means to gain market spotlight and traffic in China. Apart from partnering with publishers in China, Azoya also runs other marketing campaigns for overseas retailers, such as social media marketing, SEO in Chinese search engines, shopping guide online platforms.

As China continues to lead global eCommerce growth, Azoya has been helping overseas retailers to break into this highly lucrative market. With its all-encompassing services and dedicated specialist team, Azoya has won the trust of more than 35 overseas retailers in 12 countries, such as Sigma, the largest pharmacy group in Australia; La Redoute, the largest online retailer of women's apparel in France; and Feelunique, the largest online premium beauty retailer in Europe. 

About Rakuten Marketing

Rakuten Marketing is the global leader in omnichannel marketing, delivering its vision of driving the omni experience – marketing designed for a streamlined customer experience. Offering an integrated strategy that combines consumer centric insights with e-commerce expertise, Rakuten Marketing’s omnichannel services include Rakuten Affiliate Network (formerly LinkShare), Rakuten Display and Rakuten Attribution.

Operating as a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies, Rakuten Marketing is headquartered in New York City, with additional offices in Australia, Brazil, Japan, the United Kingdom, and throughout the United States. Follow us on LinkedIn or learn more at http://rakutenmarketing.com.au