Café International - China

Albert-Einstein-Ring 15 14532 Kleinmachnow Deutschland Germany

The Café International is an event hosted by the Händlerbund Akademie. The topic of the upcoming event will be about the China market.

The expansion into the Chinese market - for German online retailers! China is a country where hundreds of millions of shoppers are looking for foreign products. With the online sales volume of 654 billion US dollars in 2015, the market shows great potential.

But how can German online retailer sell products in China? In which areas is the Chinese market different? What are the preferences of the customers? And what mistakes must be avoided? In addition to all these questions, the topics of logistics and law also play an essential role.

In order to help retailers get the right impetus and help them with their expansion projects to China, the dealership organizes this workshop. It is intended to give the participants an impression of what they expect in the so-called "realm of the center". What preparations must be made and the strategies that lead to the greatest chances of success. Industry experts will be able to disclose their knowledge and at the same time look forward to questions of the participants and group discussions.

Agenda

Entry to China market via marketplaces or with your own online shop

Time:17:00

Speaker: Elena Gatti (Deputy Managing Director DACH; Azoya International)