Chinese tourists are shopping around the world. They exhibit a staggering purchasing power that keeps impressing the whole world. That means a tremendous opportunity for overseas bricks-and-mortar stores. However, the market potential brought about by Chinese outbound shoppers has not been fully realized.

Inspired by China’s prevalent O2O retail, Azoya has come out with an innovative solution called cross-border O2O to help overseas bricks-and-mortar stores sell to China in a smarter and more effective way. China’s O2O retail, which is similar to omni-channel retail, has become a defining force in upgrading the country’s retail industry. By aligning omni-channel with cross-border O2O, overseas bricks-and-mortar retailers will fully tap into the huge market demand and even bring their bricks-and-mortar retail business to China’s online shopping community.