Customers Come First 2016 - Know Your Potential Chinese Customers
What you will learn in this whitepaper:
- China’s cross-border online market overview.
- Demographics and growth potential of China’s overseas online shoppers.
- Behaviour study on Chinese overseas online shoppers, including their channels of learning about cross-border online shopping, reasons for overseas shopping, logistics preferences and channels to engage in overseas shopping.
- Strategies for foreign e-commerce players to enter this vibrant market.