1001Pharmacies Shared Its Story In Chinese Market At BeCommerce

In November 19, Cédric O’Neil, 1001Parmacies‘ CEO shared his success in Chinese market with attendees in theBeCommerce.

In his keynote, Cédric O’Neil elaborated the one-stop solution provided by Azoya.

Under the one-stop solution, Azoya has built a Chinese version online store for 1001pharmacies. All process happening in e-shopping are covered in the one-stop solution. The e-store is customized according to Chinese customers’ e-shopping habits, while the French features are reserved to retain an authentic appearance. The contents of the e-store are translated in a flexible way. All items’ names and descriptions are rendered to attract customers.

Azoya takes care of all the process involved from placing order to fulfillment and even customer service. What’s more, Azoya carried out marketing operation for 1001Pharmacies as well. By leveraging the channels that directly connect to customers, Azoya takes an on-target approach to marketing. For example, SNS marketing is adopted to promote sales. The marketing team runs Wechat and Weibo (both are very popular social media platform in China) accounts to keep close interaction and connection with customers.

Stéphane Rouquette, Azoya’s managing director in France and Belgium, presented at the conference.

“We chose Azoya because it has intimate knowledge in the Chinese market. What we’re pleased about is that with Azoya taking care of the groundwork in operating and marketing our Chinese channel, we only need to focus on supply and fulfillment – for us, that’s just like selling in France.” said Mr. O’Neil.