Azoya and UnionPay International Team Up to Help International Retailers Increase Black Friday Opportunities in China

Azoya’s retail partners to target over millions of cardholders via UnionPay International’s U Plan platform during the global online shopping festival

by Azoya

Shenzhen, CHINA, November 23, 2017Azoya, a leading turnkey e-commerce solutions and services provider, today announced a joint program with UnionPay International, to introduce international online retailers to UnionPay cardholders around the world via a cross-border marketing platform U Plan. The platform is enabling five of Azoya’s retail partners from the U.K., Australia and Germany, to launch promotions and drive sales during the Black Friday online shopping festival this week.

U Plan is the world’s first open cross-border marketing platform to be launched by a bankcard organization. The platform includes a digital alliance of banking applications, Online Travel Agency (OTA) services, deal websites, airlines and online influencers, which provide multiple marketing channels for overseas retailers. Azoya’s retail partners, including Feelunique (U.K.) and Pharmacy Online (Australia), are among the first online merchants to participate, alongside Amazon Japan and other major international ecommerce businesses.

“We are always looking to improve customer experience and make shopping with Feelunique as convenient as possible,” said Joel Palix, CEO of Feelunique. “Our aim is to become a go-to local retailer and Union Pay, with its huge customer base, will enable us to extend our reach even further into China.”

With support from UnionPay International, Azoya has released promotional banners and targeted campaigns for its retail partners in preparation for the Black Friday sales. In addition, Chinese consumers will enjoy an extra discount when leveraging UnionPay’s payment gateways when purchasing from the webstores of Azoya’s participating retail partners, with a combined value of over one million yuan as the first phase of U Plan.

As the growing affluence of Chinese consumers continues to drive a consumption upgrade, UnionPay is helping to evolve the digital marketing landscape for overseas retailers. The U Plan platform exists to help international retailers ease their entry into the Chinese market, grow market awareness, target customers with better accuracy and improve trust.

“Finding the best ways to reach online shoppers is an ongoing challenge for international retailers looking to crack into the Chinese market, as cross-border ecommerce continues to skyrocket,” said Don Zhao, co-founder and executive director of Azoya. “By deepening our partnership with UnionPay, we’re helping increase the opportunities international retailers have to promote their businesses and drive revenue growth in the market.”

About Azoya

Azoya is a leading turnkey e-commerce solutions provider, which endeavors to help overseas retailers break into China via cross-border e-commerce. The company prides itself as being the e-commerce leader that has signed exclusive agreements with the largest number of overseas retailers in China. With its all-encompassing services and dedicated specialist team, the company has won trust from more than 35 overseas retailers in 12 countries. For more details, visit

About UnionPay International
UnionPay International (UPI) is a subsidiary of China UnionPay focuses on international business. In partnership with more than 1,700 institutions worldwide, UnionPay International has extended its card acceptance to 162 countries and regions globally with issuance in 42 countries and regions. UnionPay International provides high quality, cost effective and secure cross-border payment services to the world’s largest cardholder base and ensures convenient localized services to a growing number of global UnionPay cardholders and merchants. Now, more than 10 million online merchants based outside the Chinese Mainland accept UnionPay cards.

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