Azoya Consulting Releases First-Ever Playbook on WeChat Mini-Programs for China E-Commerce Success

This article originally appeared on PR Newswire.

SHENZHEN, China and NEW YORK, April 16, 2019 /PRNewswire/ -- To help U.S. and foreign retailers and brands to sell online in the biggest retail market in the world, China e-commerce expert Azoya Consulting today launched The WeChat Mini-Program Playbook for E-Commerce. The first of its kind for China e-commerce, this practical playbook acts as strategy essential for U.S. and foreign companies to engage shoppers on WeChat, China's pervasive social commerce platform with more than one billion Chinese consumers. Azoya Consulting's playbook explains what WeChat mini programs are, and which retail leaders use them to achieve impressive results. Since Chinese consumers show increasing demand for foreign products, Azoya Consulting's playbook can help international retailers and brands engage and sell directly to a ready market of Chinese consumers, and prepare now for China's massive shopping festivals, including Singles Day and Black Friday in November.

The WeChat Mini-Program Playbook for E-Commerce, is the first of its kind for China e-commerce. This practical playbook acts as strategy essential for U.S. and foreign companies to engage shoppers on WeChat, China's pervasive social commerce platform with more than one billion Chinese consumers. Azoya Consulting's playbook explains what WeChat mini programs are, and which retail leaders use them to achieve impressive results.

The Eight Different Types of WeChat E-Commerce Mini-Programs

WeChat mini program is the light-app built within WeChat, whose marketing influence continues to soar by creating new innovations that align with tech-savvy Chinese consumers' lifestyles, especially its convenient e-commerce function. Of the 2.3 million mini-programs on the market, 18% are dedicated to e-commerce, according to data provider ALDZS. For instance, China's online marketplace platform Pinduoduo grew to over 300 million users and was listed on the NASDAQ stock exchange after just three years, due in part to its successful WeChat Group-Buying mini program.

Despite success stories like this, Western retailers and brands tend to ignore WeChat mini-programs due to language and digital ecosystem barriers. That's why Azoya Consulting launched the ultimate playbook focusing on mini program for e-commerce, to showcase proven tips from the most innovative mini-program examples. The playbook examines effective WeChat marketing campaigns from major international brands like Longchamp, Dior, Sephora and Feelunique.

Beyond WeChat's effectiveness as an engaging new sales channel where Chinese consumers already spend their time, WeChat mini-program also helps foreign brands and retailers engage their Chinese customers with innovative features. Besides the Group-Buying, which enables brands to gain customers with lower marketing cost with the social sharing function, the playbook highlights seven other different types of e-commerce mini-programs, including personalization, social gifting, and customer service. WeChat mini-program helps retailers and brands deliver a seamless, integrated customer experience, as consumers can play games, send gifts, personalize products and pay with WeChat Pay all without leaving the WeChat app.

To help Western brands and retailers capitalize on WeChat's popularity among increasingly affluent Chinese consumers faster and with greater ease, parent company Azoya launched a new SaaS platform to create cross-border WeChat shops to sell directly to Chinese consumers. The bilingual platform is based on WeChat mini programs, with costs as low as US $249 per month and set-up taking just a few days.

Azoya's proven expertise in China retail helps U.S. and foreign retailers and brands adapt to Chinese consumers' heightened expectations, including robust omnichannel service, efficient mobile pay, and integrated social commerce to engage and sell to the large, lucrative China market. They are also building a network for partners tackling WeChat marketing and e-commerce operation to fulfill brands' and retailers' needs.

About Azoya Consulting
Azoya Consulting is a subsidiary of Azoya International, which empowers international retailers with clear and actionable China e- commerce strategy powered by data, research, expertise and business intelligence.

About Azoya
Azoya is a leading China e-commerce enabler, which endeavors to help overseas brands and retailers break into Chinavia cross-border e-commerce. The company prides itself as being the e-commerce leader that has signed exclusive agreements with the largest number of overseas retailers in China. With its all-encompassing services and dedicated specialist team, the company has won trust from more than 35 overseas retailers in 12 countries. Their current partners include Swanson Health, Feelunique, Woolworths Supermarket, Amcal, and Matsuya Ginza. Learn more: https://www.azoyagroup.com