Azoya Made Its Debut At Deutscher Handelskongress – Retail World 2015

From 18 to 19 November, Azoya attended the Deutscher Handelskongress in Berlin. This is a great opportunity for us to enhance our presence in Germany. As a top sponsor of the event, we give the event a lot importance. Our specialists shared their entrepreneurship and expertise in Chinese eCommerce market. Since our German partners perform well in Chinese market, we are confident that our solutions and services are of help to more German retailers.

Azoya is among the top sponsors.

The event is fruitful. German Chancellor Merkel attended the conference and delivered a speech, marking the climax of the event. Chancellor Merkel announced a bureaucracy buster called one-in-one-out, i.e. for every new regulation one needs to be deleted too. That will help release the creative power of German economy further. Chancellor Merkel introduced the ecommerce market environment in Germany. She said 70% of German consumers use online as a part of their customer journey. The evolvement of retail is of great significance to German economy, according to Chancellor Merkel. She also encouraged retailers to make efforts to train migrants who will stay.

Jerry Storch, CEO of Hudson Bay, predicted that the future of retail is an all-channel-universe. This insight echoes with Azoya’s cross-border O2O solution, which helps overseas retailers set up their omni-channel retail that targets at Chinese tourists. This innovative solution integrates online and offline behavior in Chinese customers’ outbound shopping. It will attract more Chinese customers to the retailers’ physical stores and retain those who used to never returned.

Mr. Bieken from Otto Group shared his opinion that real time services will be key to fulfill customer satisfaction. That’s why customer satisfaction becomes a vulnerable part in cross-border ecommerce. Customers would be frustrated if they don’t get a prompt response from overseas merchants. Offering them real-time services will be undoubtedly rewarding for retailers. This is where Azoya’s services come into play. Our 8 scalable services empower overseas retailers to access Chinese market smoothly. Our dedicated team will take care of all the IT, operational and marketing work for overseas retailers. We can respond to Chinese customers more swiftly and accurately than if they do all the work by themselves.

These 2 days have witnessed many exciting moments. We learned a lot about the environment of German retail and we are confident that we can help more excellent German retailers expand to a more promising market—China!

Bye, Berlin. We will come back soon!