Azoya to Help Sigma Break into China Market

Last week, Azoya has announced the commencement of an “eCommerce service investment partnership” with  Sigma. This milestone partnership signals Azoya has become the first Chinese partner of Sigma since it was founded more than 100 years ago. Azoya is now in a position to help Sigma establish its online presence in China and directly expose its retail brands to Chinese consumers.

Founded in Melbourne in 1912, Sigma has grown into a leading Australian full line pharmacy wholesale and distribution business. Sigma also has the largest pharmacy network in Australia, with over 300 branded and independent stores, including some of Australia’s best known pharmacy retail brands: Amcal, Guardian, PharmaSave, Chemist King and Discount Drug Stores.

The collaboration with Azoya has enabled Sigma to advance its business by capitalizing China’s booming cross-border online shopping market. Chinese customers have a growing demand for Australian high-quality and ethical products. This shopping preference is more manifest in purchasing healthcare and food supplement products. Spooked by the safety and quality scandals of domestic products, Chinese consumers are flocking to buy from Australia directly through cross-border eCommerce. 

Amcal, Sigma’s major B2C online pharmacy, will be the first to be introduced to China by Azoya. Azoya will build a tailored Chinese eCommerce site for Amcal and take charge of all the operational work.

Sigma will adopt Azoya’s established eCommerce solutions and services to grow business in China in multiple fronts, including  CECS, cross-border O2O and Haituncun Boutique.

“I’m proud that our solutions and services have persuaded Sigma to choose us. This is a golden opportunity for us to scale the business of an Australian giant and prove our value in a broader platform.” Said Don Zhao, Azoya’s Co-founder and Executive Director.