Global Beauty Brands Double Down On Digitalization To Adapt To Coronavirus

by Beauty Matter

This article was originally published on Beauty Matter.

The coronavirus crisis has left China’s shopping malls empty, and brands and retailers are now scrambling to find a way to salvage their businesses. Doubling down on digitalization is one strategy that many companies are taking, and in China’s e-commerce world there are many tools at hand. We take a look at what brands such as YSL Beauty and Estée Lauder are doing, and how US beauty brands and retailers can learn from them. Read more.