by Beauty Matter
This article was originally published on Beauty Matter.
The coronavirus crisis has left China’s shopping malls empty, and brands and retailers are now scrambling to find a way to salvage their businesses. Doubling down on digitalization is one strategy that many companies are taking, and in China’s e-commerce world there are many tools at hand. We take a look at what brands such as YSL Beauty and Estée Lauder are doing, and how US beauty brands and retailers can learn from them. Read more.