STORES: Growing Pain - Pharmacy 4 Less finds both success and challenges in China

Australian health care chain - Pharmacy4Less - finds success and some challenges in its online store for the Chinese market.

by Azoya

May 19th, 2017; STORES - Business Operations


Australian discount chain Pharmacy 4 Less began life in the fall of 2007, with a store in the Sydney suburb of Honrsby. It now has 37 stores in the southern part of the country, in the states of New South Wales, Queensland, Victoria and Western Australia. Pharmacy 4 Less also has a substantial online presence: Rania Awad, the company's general manager of e-commerce and IT, estimates that e-commerce amounts to about 5 percent of total revenues. 

About a year ago, Pharmacy 4 Less opened an online store aimed at the cross-border e-commerce Chinese market. "In a way," says Awad, "the Chinese consumer found us -- or more broadly speaking, Australia. We know that Chinese consumers are always looking for high-quality medical products, mostly around vitamins and skin care. We started researching and learning more about the potential there, and that's when we decided to actively put together a strategy to cater to that market."

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