Swanson Health Launches Chinese Website to Expand Reach in the World's Biggest Retail Market

Online wellness leader of 50 years partners with cross-border e-commerce expert Azoya to reach Chinese market during major sales festivals

by PR Newswire

CHICAGO and SHENZHEN, China, Nov. 20, 2018 /PRNewswire/ -- Nutritional supplements consistently rank among the top five categories for China's cross-border online shoppers, and China's health supplements market is set to reach $26.5 billion US by 2020.1 To reach this massive market and cater to this ever-growing interest in health, U.S. online wellness retailer Swanson Health launches its new Chinese e-commerce website with leading China e-commerce expert, Azoya.

U.S. online wellness retailer Swanson Health launches its new Chinese e-commerce website with leading China e-commerce expert, Azoya.

U.S. online wellness retailer Swanson Health launches its new Chinese e-commerce website with leading China e-commerce expert, Azoya.

Swanson's new e-commerce site increases its market reach during upcoming major Chinese e-commerce sales festivals, including Black Friday (November 23), Double Twelve (December 12) and Christmas sales. The site further expands Swanson's current online presence in China where they operate on leading marketplaces like Tmall Global and JD.com Worldwide. These operations combined will continue to build Swanson's popularity among Chinese consumers for high-quality, award-winning wellness products.

"We're excited to work with Azoya for accelerated growth in China and other Asian markets," said John Eisel, Chief Operations Officer at Swanson Health. "Their solid technology infrastructure and cutting-edge e-commerce operations—including omnichannel marketing, sales and logistics—set Swanson up for success and make Azoya a key strategic partner for expanding the Swanson brand in China."

"Connecting a market of 1.4 billion people with U.S. and foreign retail companies by using cross-border e-commerce is our specialty," said Franklin Chu, Managing Director at Azoya USA. "We genuinely want to help consumers, brands and retailers reach each other. By simplifying and streamlining the cross-border customer experience, everyone wins."

Cross-border e-commerce exports to China reached over $16 billion US in 2017, with an average annual growth rate of over 110%.2 Chinese shoppers increasingly use cross-border e-commerce to buy American and foreign products for greater variety, quality, brand trust and prestige. According to a recent research report by Frost & Sullivan and Azoya Consulting, cross-border shoppers ranked the U.S. third with 55% of consumers choosing it as their preferred country of origin for foreign products.

Azoya's proven expertise in China retail also helps Swanson adapt to Chinese consumers' heightened expectations, including robust omnichannel services, efficient mobile pay, integrated social marketing and social commerce implementation. This collaboration with Azoya enhances Swanson's ability to adapt to retail best practices in the sophisticated and increasingly affluent China market.

Swanson Health looks forward to an exciting partnership with Azoya and is proud to be leading the vitamin and supplement industry with award-winning customer service and products. Continue to watch for new launches from Swanson and shop their new e-commerce site at swansonchina.com.

About Azoya

Azoya is a leading China e-commerce enabler, which endeavors to help overseas brands and retailers break into China via cross-border e-commerce. The company prides itself as being the e-commerce leader that has signed exclusive agreements with the largest number of overseas retailers in China. With its all-encompassing services and dedicated specialist team, the company has won trust from more than 35 overseas retailers in 12 countries. Their current partners include Swanson, Shoezoo, Feelunique, Woolworths Supermarket, Amcal, and Matsuya Ginza.

About Swanson Health 

Swanson Health was founded in 1969 in the heart of America, with a mission to offer pure and potent health products at a great value. Nearly 50 years later, Swanson continues to innovate science-backed, award-winning vitamins and supplements, plus natural & organic home, pantry, and self-care products, delivering 20,000 wellness solutions worldwide. Learn more and shop online at swanson.com.


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