US-based Swanson Signs Partnership with Azoya to Enter China Market

Swanson is one of America's largest online retailers of health products, and is entering the Asia-Pacific region through cross-border e-commerce

by Azoya

Shenzhen, China, August 16th, 2018 - Swanson, one of America's largest online retailers of vitamins and health products, will be working with Chinese e-tailing group Azoya to enter the Asia-Pacific region via cross-border e-commerce. Azoya will assist Swanson with setting up an e-commerce presence in China, Japan, and South Korea, which will include the daily operation and maintenance of Swanson's standalone e-commerce platforms and marketplace stores. 

As part of its international expansion, the Asia-Pacific region will play a key role in driving growth for Swanson going forward. China is experiencing an unprecedented rise in demand for high-quality health supplements and products from developed countries such as the US, as numerous health-related product scandals have dampened consumer demand for Chinese-made products.

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Swanson's official website

"We are excited to enter into a long-term partnership with such a renowned player in the US health supplements industry. Azoya sees a tremendous amount of potential in the Swanson brand. We believe that we can help Swanson grow its business in the local China market, as well as in Japan and South Korea, where consumers have a particular affinity for US-made goods," noted Azoya co-founder Don Zhao. 

Competition in the China market will be fierce, as numerous players in the industry are entering the market to take advantage of new opportunities. With many years of experience operating online e-commerce stores for international retailers and brands, Chinese e-tailing group Azoya will work closely with Swanson to keep abreast of changing market trends and localize its product offerings. Its complete end-to-end solutions will cover a wide range of different services, including IT, marketing, logistics, payments, customer service, and more. 

About Azoya

Azoya has several years of experence in helping international retailers and brands set up and operate e-commerce stores in China. As a borderless e-tailing group that has helped over 30 different retailers and brands enter and operate in the China market, Azoya's seasoned e-commerce teams can provide a wide range of different solutions that include IT, marketing, logistics, payments, customer service, and more. 

About Swanson

Swanson is one of America's largest online retailers of health products and supplements, having been established in North Dakota in 1969. It originally began as a mail-order vitamins supplier and expanded to e-commerce in the 1990s. It now offers over 26,000 products on its platform, and its own proprietary private-label brands account for over 60% of its revenues. 

Health Supplements

Customers Come First 2018

The ‘Customers Come First 2018’ report from AzoyaLab covers essential data about the Chinese cross-border shoppers - where they from, when they shop, how they make cross-border purchase