Azoya

What’s Douyin (Tik Tok) Cross-border Store and Why You Should Care

by Karen Zhou

Douyin, the Chinese version of Tik Tok, has released an announcement to support cross-border e-commerce merchants in last December. Merchants who sell cross-border imported products are now being invited to launch on the platform and leverage short videos contents, advertisement, and live-streaming campaigns to promote their products and brands – without having a Chinese entity.

In this article, you will find some detailed information of how overseas merchants open an e-commerce store on Douyin. Azoya will continue to update this document, and please bookmark the article in your browser.

MakeUpForEver.png

How do customers purchase on MakeUpForEver's Douyin Store

Categorical permission

Liquor

Food

Health food/nutritional supplements

Nourishing nutrition

Household item/home textile

Kitchen appliances

Home appliances

Fashion apparel and 

accessories

Watches

Shoes/clothes/luggage

Sportswear

Beauty and personal care

Fragrance

Infant milk/formula

Baby supplies

Toys

Pet food & supplies

Sanitary/paper

Smart device

3C accessories

Audio & visual equipment

Musical instrument

Travel-sized products

...

Four types of Douyin Store

Type

Introduction

Brand’s Flagship store Store 品牌旗舰店

A store operated directly by a brand to sell its products.

Retailer’s Flagship Store 卖场型旗舰店

A store operated by distributors or retailers with authorized trademark.

Specialty Store 专卖店

A store operated by a reseller of a brand that has been given distribution authorization.

Franchise Store 专营店

A store operated by a reseller of brands with distribution authorization. Franchise stores must represent at least two brands in operation.

Entity qualification

Overseas Entity

Registration certification

Yes

Authorized representative Statement

Yes, in both English and Chinese

Authorized representative’s ID

Yes

Company’s overseas bank account opening certificate or bank statement

Yes

Domestic Entity

Business license

Yes

Declaration of entrusted cooperation between the overseas company and domestic agent

Yes

The registration certificate of China’s customs declaration unit or the receipt of the consignee and consignor of the customs import and export goods

Yes

Screenshot of China Customs Enterprise import and 

export credit information publicity platform

Yes

http://credit.customs.gov.cn/

Legal person's ID

Yes

Domestic agent verification of public payment

Yes

Cost of operating a Douyin store

Deposit

·  100,000 RMB deposit for most of the categories.

·  200,000 RMB deposit for nutrition/health supplements, Infant milk/formula

·  400,000 RMB deposit for bird’s nest

Technical services fees

First category

Cross-border fee

Second category

Cross-border fee

Third category

Cross-border fee

Skincare

4%





Beauty equipment

5%





Cosmetics/perfume/beauty tools

4%





Infant milk/formula

2%





Baby diapers

2%





Baby supplies

2%

Strap/toddler belt/travel supplies

5%



Car seat/safety harness

3%



Crib/crib/cradle/

bed guardrail

5%



Baby stroller/toddler

5%



Others

2%



Children and baby’s wear/

shoes

5%





Maternity clothes/

Maternity supplies/

Nurturing

2%





Toys

5%





Anime supplies

5%





Musical instrument

2%





Pet food/pet supplies

5%

Dog staple food

2.5%



Cat staple food

2.5%



Others

5%



Apparel/shoe

5%





Luggage

5%





Underwear/leggings

5%





Fashion accessories

5%





Sportwear

5%





Outdoor/travel products

5%





Clocks and watches

5%

Watches

5%

Swiss watches

2%

Others

5%

Others

5%



Fashion accessories

5%





Liquor

2%





Coffee/oatmeal

2%





Health food/

nutrition supplies

3%





Snacks/nuts

2%





Cooking oil/rice/noodles/

condiment

2%





Tea

2%





Detergent/sanitary 

napkins/paper/

home fragrance

3%





Personal care






Healthcare appliances

5%

Shaver

2%



Others

5%



Kitchen appliances

2%





The requirement for products and services

Mandatory service guarantee

·  Genuine Guarantee – if goods are deemed as fake or non-original, merchants should compensate customers at ten times of the good’s actual price, as well as the taxes and postage.

·  Damaged Goods Return – if the goods are damaged, and customers can offer valid evidence, merchants should arrange the refund, including customer’s actual payment for goods, taxes and postage.

·  Local Return Service – merchants should provide customers with local return service. After negotiation with merchants, customers can return goods to a designated location. For example, merchants who sell goods to China should provide a selected return location in China.

Delivery time requirement

Shipping model

Delivery Time

Bonded importing

Customers can check the logistics information on the official website of the corresponding express company within 72 hours after payment.

Direct shipping (inventory)

Customers can check the logistics information on the official website of the

 express company within 120 hours after payment

Direct shipping (pre-sale)

Merchants can set a delivery time accordingly, and the products should be shipped within 30 days.

Above are the main policy for merchants to set up a Douyin store for cross-border e-commerce. This rule will take effect on December 22, 2020. Please contact Azoya Sales Team if you are launching your own flagship store via Douyin.

Brand Building In China's Digital Ecosystem

Download our 40-pg guide to learn how to build your brand in China's Digital Ecosystem

download now