Azoya Express Mailing Archive

Your Guide to China E-Commerce and Retail

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December 2021

December 29 - Is the Monopoly Era of Leading Livestream Anchors Over?

December 23 -  Little Red Book Bans Dozens Brand Accounts Overnight

December 22 - Happy Holidays From Azoya!

December 16 - Latest Report: 9 Myths Brands Need To Know About Livestreaming In China

December 15 - The Complete JDW Customized Strategies For Shopify Merchants


November 2021

November 24 - How does Lancôme use WeChat Ecosystem to boost sales?

November 17 - How Sephora Using WeChat Private Domains To Grow Sales

November 11 - You Can't Miss Out Top 5 Most Downloaded Reports For E-commerce In China

November 3 - LIVE BLOG: 2021 Singles‘ Day Global Shopping Festival Key Findings


October 2021

October 27 - Download Whitepaper | Selling DTC In China Via Cross-Border E-Commerce 2022

October 21 - Key Trends of Health Supplement Markets in China 2022

October 14 - Tapping into the Explosive Growth of Personalized Beauty in China


September 2021

September 28 - Why Beauty Brands Should Know About Bilibili?

September 02 - Infographic: The Livestreaming Market In China 2021


August 2021

August 26 - The Anti-aging Market in China: A Burst of Momentum

August 19 - Best Practices of Qixi Festival campaign: a case study of beauty brands’ WeChat effort

August 11 - The Uprising Haircare Market in China

August 4 - How 3 Beauty Brands Are Using WeChat?


July 2021

July 21 - How long will it last? A dive into Chinese livestreaming e-commerce frenzy

July 15 - Eye On The Changes In China’s E-Commerce Boom

July 6 - A Complete Guide To “Private Traffic” For China Retail In 2021


June 2021

June 30 - Whitepaper Download: A Complete Guide To “Private Traffic” For China Retail In 2021

June 28 - Private Traffic -- Why It’s a China Marketing Buzzword?

June 17 - Why Beauty Brands are Flocking to Little Red Book?

June 10 - 2 Minutes Video to Know About What is WeChat E-Commerce, Watch it Now!

June 02 - Brand Building in China - Download Our Report on China's Digital Ecosystem


May 2021

May 24 - Beauty Matter Workshop---Register Today

May 19 - May 20-The Marketing Strategy Behind China's Unofficial Valentines' Day

May 13 - Adidas and Nike Tmall Sales Plummet Following Xinjiang Boycott


April 2021

April 21 - Azoya New Partners 2021

April 08 - Brands Are Doubling Down on WeChat Channels: Here's What DTC Brands Can Learn From Them

April 02 - Happy Easter Greetings from Azoya!


March 2021

March 25 - What Chinese Female Consumers Want: These Four Categories Booming

March 12 - Eyes on WeChat: 8 rules for successful customer engagement in WeChat

March 05 - Eyes on Hainan Duty-Free: Why Travel Retailers Should Pay Attention to this Rising Sales Channel


February 2021

February 08 - Happy Chinese New Year

February 05 - How Luxury Beauty Brands Are Preparing for Chinese New Year


January 2021

January 18 - Top 5 Opportunities for Cross-border E-commerce during Chinese New Year 2021

January 07 - What’s Douyin (Tik Tok) Cross-border Store and Why You Should Care

January 04 - What Limited-edition Did International Brands Prepare for Chinese New Year


December 2020

December 23 - Happy Holidays from Azoya!

December 16 - Download Our 85-pg WeChat Mini-Program Playbook for E-commerce 2021

December 10 - Black Friday in China - What’s New in 2020


November 2020

November 30 - Infographic: China's Booming Perfume Market

November 27 - Differences between Domestic Entity Mini-program and Overseas Entity - FAQ about WeChat Mini-program

November 26 - Happy Thanksgiving from Azoya!

November 20 - New Opportunities of China's Imported Retail Market Under COVID-19

November 9 - The Strategy of Cross-border E-commerce Shipping in China 2021


October 2020

October 30 - Top 3 Updates That Makes Singles Day 2020 Different

October 20 - What Amazon Luxury Can Learn From China's Cutting-edge Experience?


September 2020

September 30 - Six Things Brands Should Know About Singles Day 2020

September 25 - Why Most Foreign Brands Become Popular in China Because of Influencers

September 17 - 3 Things to Do If Your Brand Can’t Get on Tmall

September 15 - Live Webinar - A Roadmap to E-commerce Success in China

September 11 - This Beauty Brand Spent 6 Million Dollars to Sponsor China's Hottest TV Show

September 4 - Behind China Duty Free Group’s Shift Towards Cross-Border E-Commerce


August 2020 

August 28 - These Chinese Beauty Retailers are Giving Sephora a Run for Its Money

August 21 - A Glance at China's Emerging Perfume Industry

August 14Exporting OTC Pharmaceutical Items to China Through Cross-Border E-Commerce


July 2020 

July 31 - Global Sportswear Brands are Taking Omnichannel Retail in China to the Next Level

July 24 - Can China‘s Newest Luxury E-Commerce Player Take Off?

July 17 - How This Local Skincare Brand is Using Private Traffic to Draw and Engage Customers

July 10 - 5 Emerging Chinese Beauty Brands to Watch and Why

July 3 - 10 German Brands that Chinese Consumers Are Crazy For and Why 


June 2020

June 19 - 3 Alipay Mini-Programs to Watch Out for in China Retail

June 12 - Hunan Milk Powder Incident Sparks Memories of 2008

June 5 - Is Your Brand Ready for Tmall?


May 2020

May 29 - How Tmall & Tmall Global are Different and Why it Matters to Brands

May 22 - Net-A-Porter Livestreams with Top KOL Mr. Bags for 520 Valentines Day

May 15 - Why This Pinduoduo Livestreaming Session Pulled in Over One Million Viewers

May 8 - What's Behind Charlotte Tilbury‘s Success in China?


April 2020

April 30 -  Online Retail in China Makes a Resurgence

April 24 - China’s Top KOL Trashes Hermes’ New Lipstick Line

April 17- Why Tmall Plans to Incubate 1,000 New Beauty Brands

April - What We Can Learn from Cosmetics Retailer Space NK’s Retreat from China

April 3 - Brands Continue to Launch on Tmall Despite Coronavirus Crisis


March 2020

March 27 - How Europe's Coronavirus Crisis is Affecting Cross-Border Exports to China

March 20 - China Retail is Bouncing Back

March 13 - E-Commerce Highlights from this Year‘s Women's Day Sales

March 6 - What retailers can learn from China as it fends off coronavirus


February 2020

February 28 - China Attempts to Produce 530 Million Face Masks a Day

February 21 - How Brands are Responding to the Coronavirus Crisis this Valentines Day

February 14 - Tmall Global Offers Support Program

February 7 - How Sars Led to the Birth of China E-commerce


January 2020

January 16 - KOCs: A New Breed of Influencers

January 9, 2020 - The E-Commerce Opportunity in China's OTC Pharmaceuticals Market

January 3, 2020 - 5 China E-Commerce Categories to Watch in 2020


December 2019

December 27, 2019 - Best of Azoya 2019

December 19, 2019 - Could Vegan Meat be the Next Big Thing in China?

December 13, 2019 - Eight Things that Rocked China E-Commerce in 2019

December 5, 2019 - Black Friday: China E-Commerce's Best Known Secret?


November 2019

November 27, 2019 - Why The Amazon-Pinduoduo Partnership Makes Perfect Sense

November 22, 2019 - How L'Oreal Sales Surpassed One Billion RMB on Singles Day

November 13, 2019 - A Wrap-Up of Singles Day 2019

November 7, 2019 - Why You Should Watch Out for These Chinese Brands on Singles Day


October 2019

October 30, 2019 - Why this year’s Singles Day will be different

October 24, 2019 - Dissecting Shinsegae's Travel Retail WeChat Mini-Program

October 16, 2019 - Tmall Global and Other Marketplace Changes in 3Q 2019

October 9, 2019 - The Anatomy of an Omni-Channel WeChat Mini-Program


September  2019

September 26, 2019 - Countdown to Singles Day: Preparing for the Big Day

September 20, 2019 - Why Bellamy's Australia Sold to Mengniu Dairy

September 12, 2019 - Amsterdam Airport, Smart Retail, and WeChat Mini-Programs

September 6, 2019 - Aldi Shows Us How Smart Retail is Done in China


August 2019

August 30, 2019 - Animal Testing for Imported Cosmetics - What's New This Year?

August 21, 2019 - Hong Kong Protests: Bad for Offline Retail, Good for E-Commerce?

August 15, 2019 - Netease Rumored to Sell Kaola to Alibaba for $2 Billion

August 9, 2019 - Understanding China's Most Popular Affiliate Marketing Site - SMZDM.com

August 1, 2019 - Why Was Xiaohongshu Pulled from China's App Stores?


July 2019

July 25, 2019 - China's Lipstick War

July 12, 2019 - Video is the Next Frontier for China E-Commerce

July 4, 2019 - Tmall Global and Other Marketplace Changes in 2Q 2019


June 2019

June 28, 2019 - Top Three Beauty Trends in China

June 21, 2019 - A Wrap-Up of JD.com's 618 Festival; Download Our Logistics E-Book

June 6, 2019 - JD.com's Biggest Event of the Year, Download our E-Book on CBEC Sales Channels


May 2019

May 31, 2019 - China's Fake Goods Problem, Allbirds' China Entry Strategy

May 23, 2019 -  Forever 21's China Exit, Download Our Playbook in French & Italian

May 10, 2019 - Back to Basics: An Introduction to Cross-Border E-Commerce


April 2019

April 17, 2019 -  Why China E-Commerce is Going Crazy for WeChat Mini-Programs

April 11, 2019 - Chinese Government Lowers Taxes Again, Boosting CBEC Imports

April 4, 2019 -  WeChat's New Logistics API Helps E-Commerce Sellers Streamline Their Shipping Operations


March 2019

March 29, 2019 -  Tmall Unveils New Import Initiatives

March 22, 2019 -  How Anta and Xtep Plan to Take Over China's Sportswear Market

March 17, 2019 -  Chinese Government Lowers VAT Rates; Cross-Border E-Commerce Benefits


February 2019

February 28, 2019 -  Why Global Retailers Are Leaving Tmall And What This Means For Your Business

February 20, 2019 -  Could Amazon China's Merger With Netease Kaola Pave The Way For A Comeback?


January 2019

January 31, 2019 -  How These Top Luxury Brands Are Prepping For Chinese New Year 2019

January 17, 2019 -  Will Cross-Border WeChat Selling Be The Next Big Thing For Travel Retail?

January 3, 2019 -  Top 10 Predictions For China Cross-Border E-Commerce In 2019


December 2018

December 19, 2019 -  Happy Holidays!

December 14, 2019 -  The Limits of Marketing on WeChat and Why Influencers are So Important


November 2018

November 30, 2019 -  WeChat E-Commerce Showdown: Mini-Programs vs H5 Stores

November 22, 2019 -  State Council Raises Limit on Cross-Border E-Commerce Purchases, Luxury Retailers Rejoice

November 16, 2019 -  Cross-Border E-Commerce Cashes In On Singles Day As Tmall Growth Decelerates

November 9, 2019 - What You Can Learn From These Top Sellers As They Prepare For Singles Day