Started in 2012, BEAUTYPRIVE.it is an Italian online beauty retailer specializes in cosmetics and well-being dedicated to lovers of beauty. It’s one of the first Italian sites entirely and exclusively dedicated to the world of beauty. The site offers curated selection of perfumes, cosmetics, make-up products ranging from open-shelves to the most prestigious brands, and all at affordable prices.
In late 2017, BEAUTYPRIVE.it decided to partner with Azoya to extend the same exclusive shopping experience to the Chinese consumers, who are in search of premium and authentic beauty products from Europe. Leveraging Azoya’s turnkey e-commerce solutions, BEAUTYPRIVE.it launched a localized China e-commerce site cn.beautyprive.it in early February. The Chinese site offers Chinese language guidance, Chinese payments, and direct shipment from Italy, saving the hassle of buying through daigou or 3rd freight forward agencies for Chinese consumers.