Certified Watch Store is an online watch and accessories retailer that was established in 2007 and is based in Brooklyn, New York. The company sells a mix of luxury and designer watches at discounted prices, and its collection includes leading brands such as Citizen, Seiko, Bulova, etc. They have also branched into handbags, sunglasses, and other accessories, selling products from the likes of Coach, Rebecca Minkoff, and Tory Burch.
Over the last three years they have grown rapidly and are looking to expand their business internationally, particularly in the Asia-Pacific region. Azoya will be Certified Watch Store's appointed partner in China, and the two will work together to launch Certified Watch Store products on Azoya's cross-border e-commerce platform bonpont, with plans to gradually expand the company's presence to other platforms.