Germaine de Capuccini is a premium beauty and cosmetics brand in Spain, having been founded in 1964. It predominantly sells its products through high-end spas across Europe, having spread its distribution coverage to over 80 countries across five continents and partnering with many five-star hotels in the process.
GDC was looking for a partner that could help manage its rapid growth at different stages, establish its B2C e-commerce flagship stores on various e-commerce platforms, and distribute products on other premium online channels . Azoya presented a low-risk option to enter the China market through cross-border e-commerce. Having already discussed opportunities with major e-commerce providers that presented various market entry solutions, GDC decided to partner with Azoya to launch its brand on Tmall, RED, and WeChat.
While the brand was relatively unknown in China, GDC saw massive potential in China for niche brands from Spain and the demand for original ampoules produced in Europe. The company was looking for a master partner that could manage partnerships with multiple platforms in China, as well as manage day-to-day marketing, operations and connect with offline distributors and retailers.
Azoya proposed a multi-step solution that would not only help the company enter China through cross-border e-commerce, but also prepare it for further expansion down the line, managing offline B2B distribution and other marketplace channels. Going forward, Azoya will also help with social media marketing and work with local KOL influencers to help promote the brand’s products.