Perfumerias Gotta is a multi-brand retailer from Spain. Started in 1992, Gotta is one of the largest perfume and beauty chains in Catalonia, Spain, with 56 offline stores. The retailer covers a wide categories across perfume, beauty, and personal care. The brand slogan "Eres Tú (You are yours)" aims to provide customers with the best service and care.

Cross-border E-commerce to China

Gotta recognize China as a growing beauty market who have a big demand for high quality beauty products from Spain. However it has been particularly difficult for the retailer to develop business to China.

Azoya helps Perfumerias Gotta to develop a Go-To-Market strategy for China, and implement it via end-to-end cross-border e-commerce solution. Within a merely 2 months of time, the retailer had now successfully launched a localized China E-commerce Website (PC+mobile) that supports WeChat Pay and Alipay, international logistics, Chinese language customer service, and localized e-commerce functionalities.

Azoya's seasoned operations team works closely with Gotta to run day-to-day operations on its official China website, offering Chinese consumers a truly localized e-commerce experience buying from Spanish retailer. Over 20000 products are translated to Chinese language and on-shelfed to the China website within a short period of time.

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