Holland at Home is a leading online Dutch supermarket specialising in quality products from the Netherlands. This includes Dutch food, organic, Fair Trade and superfood products, baby and infant foods, health and beauty products, Dutch souvenirs, magazines, books, kitchen equipment and much, much more. It is an authorized distributor of leading brands such as Nutrilon, Mead Johnson, and Nestle.
Holland at Home's has been selling to the China market for years, having set up shops on Tmall Global, JD Worldwide, and Taobao. Its success is an indication of widespread Chinese demand for leading European health food products, particularly in the mom & baby space, where baby powder brands Aptamil and Nutrilon have dominated. It also is a strategic partner of Nutricia's Early Life Nutrition (ELN) business unit, the manufacturer of brands Nutrilon, Olvarit and Bambix.
Holland at Home will be working with Azoya to grow its e-commerce business on its official China website, where it has more space to sell a wider variety of goods and communicate its brand value to Chinese customers. With Azoya, it plans to significantly scale its presence in the China market.