Pixi Beauty is a well-known British beauty brand that is known for its make-up and skincare products. Pixi is particularly well-known for its Glow Tonic Serum, which acts as a liquid exfoliator.
The brand has been around for 20 years and has become particularly popular in the last two years, selling through Sephora retail stores.
The founder Petra began her career as a makeup stylist and has slowly built up her brand over the years. Pixi has ~1 million followers on Instagram and over 600 mentions on Xiaohongshu, indicating that Chinese consumers are excited about the brand.
Azoya will be using the Azoya Master Solution to help Pixi build out a complete, multi-channel e-commerce presence in China. This will include the set-up and operations of an official China e-commerce website, and stores on Tmall Global, Xiaohongshu, and WeChat. Azoya will also work with other distributors and platforms to sell Pixi products on a B2B basis.