Shoezoo is a U.S. footwear retailer with over 28 years of history. The retailer specializes on name brands and new series at discounted prices. In 2007, Shoezoo launched its online business, and launched to eBay and Amazon through Channel Advisor. The idea behind the website is to bring a huge selection of all types of men's shoes, women's shoes, kids shoes, and infant shoes to customers. 

Shoezoo had been selling cross-border for some years, and it was reputable among Chinese cross-border e-commerce shoppers thanks to successful Amazon operation. But launching a Chinese site dedicated for Chinese customers will be the retailer's first attempt of the China market. Azoya will be the exclusive partner for Shoezoo's launch and e-commerce operation in China, and bring Chinese customers high-quality footwear directly shipped from U.S.

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