For brands looking to succeed in China's retail market, livestreaming e-commerce is already an integral part of the omnichannel marketing strategy that cannot be ignored.

However, there's a lot of misunderstanding about China's livestreaming market. Before merchants decide to penetrate the China market via livestream campaigns, we suggest you understand the essentials and nuances before planning your actions.

This report focuses on demystifying 9myths widely held by newcomers to China retail. By rendering detailed and expansive analyses, it will help you see through the mist of myths and acquire accurate, genuine and practical information to succeed.