The Chinese market presents both enormous opportunities and significant challenges to brands trying to capture their piece of the China beauty prize. Understanding the constant evolution of behavior, trends, and market shifts are requisite for success in China, but it can also provide a competitive advantage globally.

This e-book contains the following： 

• China market briefing
• Digital marketing landscape China vs. the US
• Decoding Chinese social media platforms
• Unlocking the influence of KOL’s and KOC's 
• Livestreaming from traffic acquisition to driving sales
• Understanding in-channel marketing