Feelunique is one of the largest online beauty retailers in Europe. Its leading position in the market has prepared itself well for a bigger market – China.

Earlier in 2015, Azoya were introduced to Feelunique through the Jersey Economic Development Department. Since then, Feelunique's business in China had taken off. It gradually established it's online brand in China with the help of Azoya. In this case study, you'll know the barriers of building a brand in China and how Feelunique manages to do it.