Cross-Border E-Commerce Sales Channels for China
In our last guide, An Introduction to Cross-Border E-Commerce, we discussed where cross-border e-commerce fits in amongst general trade, travel retail, and daigou selling.
In this guide, we go deeper and talk about official brand websites, Tmall, JD.com, Netease Kaola, and WeChat mini-program stores.
We highlight the advantages and disadvantages of each channel, as well as their different user bases and other characteristics.
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