Azoya

Holiday Sales in China: Cracking into the $17.8 Billion Business

Holiday Sales in China: Cracking into the $17.8 Billion Business

Holiday sales is a vital part of Chinese online shopping culture. Started from 2009 when Single's Day was first tied to shopping spree, online shopping holiday has now evolved into a series of carnivals for retailers with more than 27 major sales 'festivals' expected in one year. Azoya taps into the back stories of holiday sales to give you first hand knowledge of this featured phenomenon in China.

  • Trends of Chinese online holiday sales
  • Proven strategies and methods
  • Infographic about the market overview
  • Case Study: Black Friday campaigns

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