Preparing for JD.com's 618 Festival
JD.com's annual 618 shopping festival kicked off on June 1st by selling over 5 billion RMB worth of merchandise within the first hour. The 618 festival, launched by JD.com to compete against rival Alibaba's Singles Day and commemorate the company's founding on June 18th, has become one of the biggest retail events of the year. Last year, JD.com sold US$17.6 billion worth of products. Learn more about how international retailers can take advantage of this opportunity:
- How can retailers participate in the 618 festival?
- What kind of campaign strategy should be adopted?
- How can retailers set themselves apart from one another?
- How is Azoya helping its merchant partners prepare for success?
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