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The Cross-border E-commerce Opportunity in China - Frost & Sullivan - Preview

The Cross-border E-commerce Opportunity in China - Frost & Sullivan - Preview

The Frost & Sullivan report reviews how cross-border online shopping in China is evolving, and the attitudes of brands and retailers selling online into China. We analyse the alternative cross-border sales models available to brands and retailers, and indicate how the use of a marketplace may not always be the best solution for international companies in engaging with Chinese online buyers.

A complete version of the report with 50+ pages of detailed survey results and cross-analysis charts can be accessed from shop.azoyagroup.com

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