WeChat mini-programs have been taking China’s e-commerce industry by storm. Built on top of WeChat’s existing platform and IT infrastructure, mini-programs are mini-apps that customers can access and use without leaving the WeChat app. 

Azoya Consulting’s newly-published report, The WeChat Mini-Program Playbook for E-Commerce, gives a basic overview of WeChat mini-programs and delves deeper by showcasing how leading brands such as YSL, Dior, and others are using them to engage customers.

Download the report to find out more, and learn how you, too, can use mini-programs to better engage your customers.

If you're interested in setting up your own cross-border WeChat shop, check out our SAAS solution.

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