Shenzhen, China. January 6, 2020 - Azoya, a Shenzhen-based cross-border e-commerce enabler, is announcing the official launch of Ludwig Beck's New China website. Azoya starts to be in charge of its German retail partner's China e-commerce business. In specific, Azoya will be responsible for the day-to-day e-commerce operation, digital marketing, and technical maintenance of this CN website, since Ludwig Beck is ready to scale its business in China market.
"We are particularly excited to be working with Ludwig Beck on its expansion in China. Chinese consumers prefer the time-honoured name with rich heritage and reputation in the field, and Ludwig Beck's brand's collection and product categories are a great fit for this market. We believe that Ludwig Beck has the potential to become a major player in this space going forward," noted Azoya VP of International Business Ivy Shen.
Azoya will work with Ludwig Beck to expand its product offerings and perfect its customer experience, setting the stage for long-term, sustainable growth in the China market.
Azoya has several years of experience in helping international retailers and brands set up and operate e-commerce stores in China. As a borderless e-tailing group that has helped over 30 different retailers and brands enter and operate in the China market, Azoya's seasoned e-commerce teams can provide a wide range of different solutions that include IT, marketing, logistics, payments, customer service, and more.
About Ludwig Beck
Ludwig Beck is a time-honoured German department store since 1861, creating its flagship store that remains today on Marienplatz in Munich for more than 150 years. The department store's originality has kept it relevant to consumers, with the development of an entire floor dedicated to classical music proving its innovative approach. Today it is one of the largest and most successful stores in Munich. On its new China website, the German retailer provides a wide range of product categories for customers, including Skincare & Bodycare, Cosmetics & Beauty, Fragrance & Perfume, and Haircare etc.