China has by far the world's largest e-commerce market, which appeals to international brands and retailers to capture new growth opportunities.

Amid the e-commerce ecosystem and customer behavior differences, there are major frequently asked questions and common challenges that confront emerging brands trying to enter the China market:

• How to build brand awareness?
• Where are the target customer groups and how to approach them?
• If the brand has a limited budget for marketing?
• How to develop a cost-effective strategy?

Azoya’s best practices hope to offer emerging brands valuable insights and help them to understand the implications of brand marketing in China, allowing them to achieve more rapid growth in this lucrative consumer market.