Bodyguard Apotheke, a well-known German pharmacy retailer, recently launched a mobile version online store to sell to Chinese consumers via cross-border e-commerce. This is the next step in BA.de’s Asia-Pacific expansion strategy, after seeing continued success with its standalone China and official flagship store on JD.com.
The key sessions are:
1. Latest promotion on Homepage. The upper banner will notify users about the latest promotions provided, also the categories would direct customers to the brands or products they interested in.
2. Multiple Product offerings. Another important point is Bodyguard Apotheke carries the global brands which meet Chinese customer demands, including Aptamil, Doppelherz, Lamer, Eurcerin and more. (upper-right)
3. Online ordering and on-demand delivery. Customers enjoy free shipment when their order value exceeds €58.
4. Customer centre. In the customer centre, users can find all details from their orders, from payment, order and shipment status. 24-hour Chinese customer service is available for aftersale issues. (see bottom-right)
Bodyguard Apotheke is the online subsidiary of Germany pharmacy retailer Einhorn Apotheke, which was founded by the Kraus family over 100 years ago in Germany. Bodyguard Apotheke’s online business was launched in 2007 and is now run by fourth-generation descendants Christian Kraus and Sebastian Kraus. It sells over 70,000 SKUs across maternity & baby, health supplements, cosmetics & beauty, general merchandise, etc.