How ChatGPT Could Shape The Future Of How Brands Do Business

This article was firstly released by Beauty Matter.

First of all, this is not an AI-generated article. It's based on our observations and inspiration from the testing observed from the market. ChatGPT and AIGC have stormed the market, bringing an earthquake to the technology industry. They could also shape the future for international brands to market and develop a presence in China.
For instance, AIGC has demonstrated unparalleled efficiency in processing repetitive, entry-level, technical, and somewhat challenging tasks that could be a substitute for an intermediate human. In the Chinese sci-fi blockbuster The Wandering Earth II, quantum-computing–powered AI assistance MOSS (550W) helped humans build massive interstellar transportation systems and engineering projects, and manage every aspect of human society including, but not limited to, economics, education, commerce, politics, and even more. In the near future, how could AIGC change how brands do business in the future? Here's what we think.

Personalized Search Engine

• AIGC can help increase productivity for the brand, which seeks to provide better services, more competitive products, and unique inspiration to consumers.

• AIGC can be an arm for your marketing, logistics, supply chain, purchasing, and innovation departments. It can solve problems, enhance productivity, and even advise on the strategic level.

• We are already seeing AIGC's capability in creating massive content in a matter of seconds.

• Question: Can we trust anything we see from social media anymore?

With such optimized advantages, brands can improve their customer experience and loyalty.

Let's take one of the applications of digital technology, intelligent customer service, as an example—the chatbot model.

For customer service, intelligent customer service applied to common business practices is more about solving practical problems, such as stating the delivery time, standard product matrix recommendations, sharing product benefits, and how to apply the product. However, it cannot initiate emotional communication with customers. When customers raise questions that cannot match chatbots' preset database, the chatbot will direct them to a real person for customer service.

It's important to remember that consumers select a particular brand not only for practical purposes but also because they are aware of the brand’s values and accompanying services, which are crucial factors in decision-making. And these latter qualities have a stronger influence among premium brands.

In the future, intelligent customer service may not only answer customers' basic questions about product quality, logistics, and after-sales service. It may also give them a humanized experience as "my little friend" to meet users' needs in an all-around way, which brands pursue to enhance customer loyalty. Read the full article at Beauty Matter.