On Thursday March 7th, Azoya USA managing director Franklin Chu will be speaking about China market entry strategies at Natural Products Expo West, an annual health & nutrition expo hosted by New Hope. 

His presentation, "Three Ways to Enter the China E-Commerce Market", will weigh the pros and cons of different market entry strategies and give tips for brands and retailers looking to enter the world's largest e-commerce market.

Franklin's presentation will be held during HPA China's annual "China Dietary Supplement Market Inisghts" seminar". Other speakers will include business leaders from Health Products Association - China, Informa/UBM Asia, CIRS Group, BlueFocus International, Tmall Global, and NSF International.

Expo West is one of the largest conferences for health & nutrition companies in America. This year, it will be held at Anaheim, California from March 5-9th.

Earlier this year, Azoya helped US supplements powerhouse Swanson Health Products launch its official China e-commerce website. 

If you'd like to contact Franklin about China market entry strategies via cross-border e-commerce, please message him at franklin@azoyagroup.com

About Franklin

Franklin Chu is Managing Director for Azoya USA, a provider of turnkey cross-border ecommerce solutions to assist retailers looking to expand into China. To date, more than 35 retailers in 11 countries have partnered with Azoya to expand into China, including US health & nutrition company Swanson Health Products, Sigma, Australia’s largest pharmacy group, Feelunique, Europe’s largest online beauty retailer, and Babyhaven, the U.S.’s premier retailer of juvenile products.