La Redoute is a French mail order company founded by Joseph Pollet in 1837.
As a multi-line retailer specializing in ready-to-wear apparel and home decor, La Redoute is the 2nd largest seller of women's apparel and the 3rd largest seller of linens in France. Its e-commerce site www.laredoute.com is the top ranked French site for apparel and home decor, with more than 7 million unique visitors each month. The company operates in 26 countries and has more than 10 million active customers.
La Redoute's main arena is Europe. However, it is determined to achieve more and serve more customers. It sets its eyes on the ever-evolving market – China and has established a strategic relationship with Azoya to develop the China market.
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