Launched in 1998 as the first online pharmacy in Australia, Pharmacy Online is also a pioneer in the China market. Expanding to a new market was a great opportunity to grow sales and promote brand awareness. However, it’s never been an easy task to expand to a completely new market.
Pharmacy Online worked with Azoya to launch its China website in February 2015; it grew 10x by May 2016. As a first-mover in the China market, Pharmacy Online’s growth was significant.
The Azoya Master solution gave Azoya control of Pharmacy Online's China business, which eventually expanded to a WeChat mini-program store. Today, Pharmacy Online is one of the go-to destinations for the sale of health and mom & baby items.
Pharmacy Online's Chinese standalone website
Case Study: Pharmacy Online