Introduction

Sporter is a leading online sports supplements retailer that is dedicated to providing the highest quality health & nutrition products for customers in the Middle East. It is based in Dubai and is the dominant supplements retailer in the region.  

Sporter sells leading brands such as Optimum Nutrition, BSN, Muscletech, Cellucor, Dymatize, Quest Bars, and Russian Bear. 

The global sports nutrition industry is expected to grow to $52.5 billion by 2020. China will be a key source of growth, with its vitamin and dietary supplements market having grown to 3.44 billion USD in 2017.

China Entry

In 2019 Sporter approached Azoya to assist it with entering the lucrative China e-commerce market. The sports supplements industry is a growing sector in China given the fitness industry's rapid growth and warming attitudes towards healthy living. Azoya's Azoya Master solution will help Sporter set up an official China brand e-commerce website, as well as a presence on Chinese e-commerce platforms and WeChat.