After 618 came to an end a couple of months ago, merchants started shifting their attention to the next major promotional festival in China-Single’s Day. Last year, brands racked up an impressive US$84.54 billion GMV on Alibaba’s platforms and US$54.6 billion GMV on JD.com.

For many merchants, Singles Day was an enormously effective promotion campaign for driving high conversion rates. As Singles Day becomes longer, retailers &brands should consider it a “Shopping Season” instead of a “Shopping Day”, marketing strategy requires more flexible plans with a suite of approaches.

In this infographic, we take a quick look at some of the issues that international brands run into and what they can do to prepare.