BabyHaven Case Study
BabyHaven.com, a U.S. online retailer that specializes on maternal care and infant care products entered China to cater to massive China demands.
Table of Content
- Capture the 'Second Baby' boom
- Calling in the expert
- E-commerce infrastructure dedicated for Chinese customers
- Cost-efficient marketing funnel to maximize return of marketing activities
- Trust building with the millennial mums is paramount
- Optimizing logistics to offer faster shipping experience
- Double Eleven and Black Friday campaigns
- A growth oriented partnership