BabyHaven.com, a U.S. online retailer that specializes on maternal care and infant care products entered China to cater to massive China demands.

Table of Content

- Capture the 'Second Baby' boom

- Calling in the expert

- E-commerce infrastructure dedicated for Chinese customers

- Cost-efficient marketing funnel to maximize return of marketing activities

- Trust building with the millennial mums is paramount

- Optimizing logistics to offer faster shipping experience

- Double Eleven and Black Friday campaigns

- A growth oriented partnership