Azoya

China E-commerce Market - Is Your Brand Ready For Tmall?

China E-commerce Market - Is Your Brand Ready For Tmall?

Global brands such as Fenty Beauty, Sephora, and Drunk Elephant have all used Tmall Global as a springboard to enter the China market over the past year. Competition for Chinese customers is escalating as the great market opportunities attract more retailers in the online arena.

Nevertheless, many still have trouble figuring out whether the brand is demanded in China's market.  This whitepaper published by Azoya runs through a rough "brand audit" to identify whether or not a brand has potential on Tmall.

Content

  • Market Opportunity Analysis 
  • Brand Reputation Analysis 

         - Brand search On Taobao

         - Brand search On Baidu

         - Brand search On Chinese social media platforms

  • What Do I Do if I have zero brand awareness in China?

Download