E-commerce in China is becoming more crowded and brands and retailers are looking for alternative ways to connect with their end customers. Cross-border e-commerce platforms such as Tmall Global and Netease Kaola have been experimenting with setting up offline retail stores in China, meaning that foreign retailers and brands will be able to sell to Chinese consumers without having to go through the lengthy import and distribution processes that accompany traditional trade channels. And yet, key obstacles remain as e-commerce platforms and retailers alike must ensure that all of the products pass customs clearance regulations and procedures, while still providing a positive customer experience.

In this report, you will read about：

• Why offline retail presents a compelling opportunity for cross-border e-commerce players
• Some of the obstacles that brick & mortar cross-border e-commerce stores face
• How brick & mortar cross-border e-commerce stores have evolved since their emergence in 2015, and which players are involved
• Why international retailers and brands should pay attention

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