Decoding 2023 Short Video Boom in Chinese E-Commerce
Short videos have become highly signiﬁcant for e-commerce, serving as a powerful tool to engage and capture the attention of online audiences. As of December 2022, Chinese short video users have reached 1.012 billion and constituted 94.8% of overall Internet users. This presents a tremendous opportunity for brands and merchants to thrive in China by leveraging short videos.
For further insights into the Chinese short video e-commerce market and its performance during the 2023 Singles' Day, please read the infographic.