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Top 5 Opportunities for Cross-border E-commerce during Chinese New Year 2021

Top 5 Opportunities for Cross-border E-commerce during Chinese New Year 2021

Due to the latest resurgence of COVID-19, the Chinese government is urging people to forgo unnecessary travel, implementing a strict stay at home policy. The 2021 Chinese New Year consumer behavior will be very different comparing to previous ones as the main consumption power is retained at tier 1 to tier 2 cities.

We saw great potential for cross-border e-commerce during CNY with the stay-at-home policy. This infographic deep dives into 5 opportunities that brands and retailers can seize in this festival. 

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