by Ker Zheng
Shenzhen, China. August 9, 2019 - Azoya, a leading e-commerce enabler in China, has launched the official China e-commerce operations for Sporter, one of the top retailers of sports supplements in the Middle East.
Azoya will be responsible for the daily maintenance and operations of Sporter's official Chinese website, which is equipped with cross-border e-commerce functions such as cross-border payments, logistics tracking, CDN acceleration, and many other integrations. Day-to-day operations will include marketing, logistics, IT maintenance, merchandising, and more.
Sporter and Azoya both see major demand for health & nutrition products in China, where the market for vitamins and supplements reached over US$3.44 billion in 2017. While an impressive sum, it still pales in comparison to the size of the global sports nutrition industry, which is expected to reach US$52.5 billion by 2020.
"We are very bullish on the sports nutrition industry in China. Only in the last 2-3 years have Chinese people started exercising at the gym and becoming more mindful of their health. China's organic environment lacks arable land and cannot produce certain nutrients, so people have to look abroad for imported products. This is where the opportunity in cross-border e-commerce lies," according to Azoya's VP of International Business Ivy Shen.
Sporter's wide product assortment will appeal to Chinese consumers, who cannot find many health brands in China due to restrictions on general trade and the import of health products. Some products can take several years to be approved by the Chinese Food & Drug Administration (CFDA).
Sporter is a leading online sports supplements retailer that is dedicated to providing the highest quality health & nutrition products for customers in the Middle East. It is based in Dubai and is the dominant supplements retailer in the region. Sporter sells leading brands such as Optimum Nutrition, Dymatize, BSN, Muscletech, and more.
Azoya is a leading enabler of cross-border e-commerce operations for foreign brands and retailers in China. It has assisted over 50 brands and retailers with China market entry planning and operations. Azoya is based in Shenzhen with a team of over 200 personnel.