Shenzhen, China, April 23, 2019 - Azoya, a Shenzhen-based cross-border e-commerce enabler, has launched the New China website of its Dutch retail partner, Holland at Home. Azoya will be responsible for the day-to-day e-commerce operations, digital marketing, and technical maintenance of this site, as Holland at Home prepares to scale its business in the China market.
Holland at Home has been selling to Chinese consumers for over 13 years, and it had been a well recognized online baby food retailers among the Chinese moms. In late 2018, Holland At Home approached Azoya seeking a turnkey and end-to-end e-commerce solution to renovate the old CN webshop, and take over daily operations, to help take its China business to the next level.
The new CN webshop is featured with more friendly UI and UX design for PC and Mobile, more powerful shopping cart rules to adapt to diverse and complicated cross-border logistics scenarios, and more marketing and promotion features. Holland At Home also joined AzoyaClub App upon launch.
Holland at Home is popular amongst Chinese consumers for its health, nutrition, and mom & baby products. The Dutch retailer sells leading brands such as Aptamil, Nutrilon, Olvarit, and Bambix, and targets consumers looking for higher-quality, premium products. Holland At Home is an official distributor of Nutrilon, Mead Johnson and Nestle products, and also MDY, a premium Sports Nutrition brand from the Netherlands. Apart from distributing and selling the products via cross-border e-commerce, Holland At Home is also helping brands to launch new product line and organize KOL campaigns for the China market.
Azoya will work with Holland at Home to expand its product offerings and improve its customer experience, setting the stage for long-term, sustainable growth in the China market.
Holland at Home is a leading Dutch online supermarket specializing in a diversified assortment of Dutch drugstore, infant and food products. The Dutch retailer offers 7,000 typical Dutch products and serves over 50,000 customers worldwide. Holland At Home is an official distributor of Nutricia, Mead Johnson (for Prefea and Nutramigen), and Nestle. Holland at Home was founded in 2005 and is based in Amsterdam.