China's pet economy had surged post-pandemic, fueled by the lifestyle shift caused by increased time spent at home. Primarily led by Chinese millennials and Gen-Z, who are products of the One-Child Policy era, the trend reflects a preference for "fur babies" over traditional parenthood.
According to Analysys, a tech and market analysis agency, the Chinese pet market will hit 392.7 billion yuan ($55 billion) in 2023, with pet food claiming over 60% of this share. The continuous rise in pet households and penetration rates indicates substantial growth potential for the Chinese pet food economy. Delve into this report for in-depth insights and trends in the Chinese pet food market.
In this report, we discuss:
- Growth of demand driven by increasing pet adoptions
- Short video platforms fuel growth in the pet market
- Imported pet food surges with U.S. brands lead
- Homogeneity is the top challenge for pet food brands in China
- Pet stable food is now a functional and refined selling point
- Imported brands lead cat food with functionalities and formula
- Unstoppable demand for ageing products
- New generation drives the growth of JD’s pet industry
- Young people’s moderate monthly pet spending is between $28.2-$70.5
- Weibo, Douyin, Kuai, Bilibili and Little Red Book are key pet content platforms
- Instinct: U.S. pet food brand leveraging KOLs across multiple social platforms
- China pet food brand MyFoodie: combining online and offline promotion channels
- Attracting youthful customers: the power of ‘Brand + Pet’
- Trends insight into the Chinese pet food market
For the complete report, please scroll down to download.